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The Rug Revolution: How Feizy's Site Was Reimagined for Trade Partners

+32.86%

Sessions sitewide, with more visitors reaching high-value landing pages.

+22.72%

Increase in key engagement events such as form submissions and conversions.

+31.4%

Growth in returning users, indicating stronger customer loyalty and repeat visits.

+4 min

Average engagement time per visit increased from nearly zero to over four minutes.

“Throughout the project, Jola maintained open and proactive communication, met deadlines with precision, and consistently delivered beyond the agreed scope to ensure every detail was perfect. They approached each challenge with a solutions-first mindset, making them a true partner rather than just a service provider.”

Mike Riley

President, Feizy Rugs

Feizy is a globally recognized luxury rug brand celebrated for its craftsmanship, artistry, and design innovation. Founded in 1973 and headquartered in Dallas, Texas, the company produces a wide range of handcrafted and machine-woven collections sourced from skilled artisans around the world. Feizy rugs are trusted by interior designers, retailers, and trade professionals who value exceptional quality and distinctive design.

The Challenge

Supporting a Growing Trade-Focused Ecommerce Experience

Feizy’s previous ecommerce platform struggled to support the scale of its product assortment and the needs of its trade-driven business. Interior designers, retailers, and showroom partners needed better tools to browse collections, compare products, and place orders efficiently. At the same time, the platform needed to connect with the systems that power Feizy’s operations, ensuring product data, pricing, and inventory remained accurate and synchronized across every digital touchpoint.

The Solution

A Modern Commerce Platform Built for Trade Professionals

Jola designed and developed a modern Adobe Commerce platform tailored to the needs of Feizy’s trade partners. The new experience improves product discovery, simplifies ordering workflows, and integrates directly with Feizy’s core business systems. Built as a headless Progressive Web App, the platform delivers fast performance, flexible design, and a scalable foundation for future digital growth.

Tech Stack

Adobe Commerce Cloud

Enterprise ecommerce platform powering product data, pricing, and ordering workflows.

Headless Progressive Web App (PWA)

A fast, app-like front-end experience designed for performance and scalability.

Salsify PIM

Centralized product information management for Feizy’s large and complex catalog.

SPARS

Product data syndication to retailers and distribution partners.

HubSpot CRM

Marketing automation, lead management, and customer engagement tracking.

Klevu AI Search

Advanced search and filtering to help professionals quickly find the right products.

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Intelligent Product Discovery for Large Rug Collections

Advanced search, filtering, and structured navigation make it easy to explore Feizy’s extensive assortment of rugs across sizes, constructions, colors, and collections. AI-powered search and intuitive browsing tools help interior designers, retailers, and trade partners quickly find the right products for their projects.

TECHNOLOGY

Deep Enterprise Integrations

Integrated systems eliminate data silos and keep product, inventory, and customer data in sync.