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Scaling B2B Commerce: Rebuilding Uttermost’s Multi-Brand Ecommerce Platform

+58.08%

Increase in checkout initiations driven by a fully optimized ecommerce funnel.

+6.25%

Growth in purchase revenue within the first nine months after launch.

+49.91%

Organic search revenue growth, achieved with fewer new users

+2.72%

Increase in items sold and +2.08% more total purchases

Uttermost is a leading manufacturer in the home furnishings industry, offering decorative accents, lighting, and furniture through multiple brands — Uttermost, Revelation, and Salt and Light. The company sells exclusively through trade and retail partners, meaning its digital ecosystem must be tailored to B2B efficiency and reliability.

The best part about working with you is having someone who understands the industry and could speak our language.

Teddy Pekalski

Director of Innovation, Uttermost

The Challenge

Supporting a Scalable Multi-Brand B2B Ecommerce Experience

Uttermost’s existing ecommerce infrastructure had reached the limits of its stability and scalability. Site instability during catalog updates and product uploads made reliable performance difficult, while fragmented workflows between Uttermost and Revelation created friction in the dealer buying journey.

At the same time, configurable sectional products required advanced SKU and fabric logic beyond standard ecommerce capabilities. The platform also needed stronger ERP integration to keep product data, pricing, and inventory synchronized across systems.

The Solution

A Unified Multi-Brand Commerce Platform for Trade Partners

Jola rebuilt Uttermost’s ecommerce ecosystem on Adobe Commerce using a modern headless architecture designed for stability and scalability.

The new platform unifies Uttermost and Revelation into a seamless multi-brand experience with shared cart functionality and improved navigation. Advanced configurator logic simplifies ordering for complex sectional products, while enhanced B2B tools streamline dealer purchasing workflows and improve overall platform performance.

Tech Stack

Adobe Commerce Enterprise

Powering product data, pricing, and trade ordering workflows.

Xtern Software PIM

Centralized product data management supporting catalog updates and operational efficiency.

Fourthshift ERP Integration

Custom middleware connecting ERP data structures with Adobe Commerce for reliable synchronization.

HubSpot CRM

Marketing automation, lead tracking, and customer engagement tools.

Klevu AI Search

Advanced product discovery and intelligent search for large product assortments.

Headless Progressive Web App (PWA)

React-based storefront delivering fast, scalable, app-like performance.

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Uttermost product page for the Caliste Bench shown on tablet and mobile

Hands holding a phone showing the Uttermost product page for the Lenoir Swivel Chair

Two laptops displaying the Revelation and Uttermost homepages

Two Brands. One Seamless Commerce Experience.

Uttermost’s new platform brings Uttermost and Revelation together within a single, headless Adobe Commerce architecture—maintaining distinct brand experiences while enabling dealers to shop both lines simultaneously. With shared cart functionality and streamlined ordering tools, the platform is designed to support how dealers browse and purchase across brands.

TECHNOLOGY

Deep Enterprise Integrations

Nine tightly integrated systems eliminate data silos and power real-time experiences across every channel.