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Building a Unified Digital Commerce Ecosystem for Hubbardton Forge

Triple-digit annual traffic growth sustained year over year

56%

Increase in active monthly users year over year

49%

Sales increase year over year

“Jola Interactive delivered a world-class digital platform that perfectly captures the Hubbardton Forge brand. Their team combines technical excellence with a genuine understanding of the lighting and home furnishings industry, making them an invaluable partner in our success. We couldn’t be happier with the results.”

Maria M.

CEO, Hubbardton Forge

Hubbardton Forge is one of America’s oldest and most respected artisan lighting manufacturers. Based in Castleton, Vermont, every fixture is handcrafted to order, offering hundreds of finish, glass, and shade options across a catalog of over 1,000 designs. Their products are specified by leading architects, interior designers, and luxury showrooms worldwide.

The Challenge

Unifying DTC and B2B Channels on a Single Commerce Platform

A uniquely complex business model serving direct consumers, wholesale partners, designers, and hospitality professionals on a single platform,each with distinct journeys, pricing, and workflows. Hundreds of configurable product options, deep ERP and PIM integration, and a brand experience worthy of a luxury manufacturer.

The Solution

Headless Commerce Architecture

Built on Adobe Commerce Cloud as a headless Progressive Web App using Venia, the presentation layer is fully decoupled from the commerce engine. The result: app-like performance, modular flexibility, and a framework designed for long-term growth across every channel.

Tech Stack

Adobe Commerce Cloud

Enterprise B2B & B2C multi-store

Fastly CDN

Global edge caching & optimization

Headless PWA (Venia)

App-like speed with offline capability

Adobe Page Builder

Self-service CMS for marketing

React Component UI

Scalable, interactive interfaces

B2B Suite

Company accounts, pricing tiers, quotes

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Hubbardton Forge product listing page showing ceiling pendant lights, shown on laptop

Hubbardton Forge product page for the Passage 8-Light Pendant shown on laptop

Hubbardton Forge product page for the Lyric 7-Light Linear Pendant shown on laptop

Channel-specific experiences and B2B enablement.

The platform supports distinct purchasing paths: a closeout eCommerce storefront for consumers with streamlined checkout, dedicated quote request workflows and project folders for designers, B2B-optimized checkout for showroom buyers, and multi-quote management tools purpose-built for the Hospitality & Design market.

TECHNOLOGY

Deep Enterprise Integrations

Nine tightly integrated systems eliminate data silos and power real-time experiences across every channel.